New Research Shows 81% of Teens Are Happy
Tue Mar 25, 2008
Friends, Family, and TV Influence Self Image Says New Study from OTX and Intelligence Group
LOS ANGELES, March 25 /PRNewswire/ -- OTX, a leading global consumer research and consulting firm, released new results from its Teen Topix study. The study is done in conjunction with trend experts, the Intelligence Groupand taps into the complex lives of the 13-17 year old set. 750 teens across the country were surveyed on the topic of self image.
One of the key findings of the study was that a vast majority of today's teens consider themselves to be happy. 81% of teens said they were at least somewhat happy and over a third (36%) say they are very happy.
Teens are happiest with their relationships with friends, their talents, their abilities, and their school performance. While a large number are also happy with their looks, it falls lower on the list; and teens are happier with how they look online (e.g. their MySpace profile).
How happy are you with the following areas of your life
However, teens are very aware of their physical appearance and the importance it plays in their lives. 61% of teens said they worry about theirlooks, and 48% said they compare the way they look with friends and peers.They were also asked about the importance of looks and physical appearancewhen it comes to certain aspects of their lives. 50% of teens said looks andphysical appearance were very important when it comes to 'being respected byothers', but only 33% said it was important for 'being liked by others', and'getting ahead in the workplace' (30%) and 'making lots of money' (27%) werelower on what is important to them.
How important are looks/physical appearance when it comes to the following?
Possibly as a result of the perceived importance of looks, teens arespending money to look and feel better. The survey found that teens spend anaverage of $27 per month on health and beauty products. Deodorants were themost commonly used products used on a daily basis (84%) with whiteningtoothpastes (55%), lip balms (54%) perfumes (52%), and facial scrubs (44%) also making the top of the list.
"Teens are an important consumer group, and we shouldn't forget that,"said Bruce Friend, President, Media and Entertainment Insights, OTX. "We haveto look not just at what they buy, but at what motivates them, theiraspirations, what makes them tick. We are pleased to have the IntelligenceGroup join us in the Teen Topix project to add this much needed context." When it comes to influence, teens cited a number of positive influences onself image. Asked "when it comes to those things that influence how you feelabout yourself would you say these usually make you feel better aboutyourself, worse about yourself or make no difference how you feel aboutyourself." Girlfriends/boyfriends, religion, parents, teachers, and TV showsall ranked high among positive influences.
Things that influence how you feel about yourself -- feel better about myself (among those that said these factors have a lot of influence)
Teens were also asked to choose from a pair of related, yet conflicting statements. When asked if they would rather 'get a college degree' or 'win American Idol', 90% selected 'college degree.' When asked if they would like to 'have a lot of friends' or 'have a lot of money,' 76% chose 'friends,' 'feel good' (69%) beat 'look good' (31%), and 'great personality' (68%) bested'told you are hot' (32%).
"What is emerging through the Teen Topix studies is a fresh look at teenstoday," said Jane Buckingham, President, of the Intelligence Group. "Theanswers to our questions have surprised many in the marketing community andhave caused them to rethink how they need to appeal to this demographic."
Would you rather Get a new car for your HS graduation (96%)
Exercise to lose weight (91%)
Get your College degree (90%)
Have a lot of friends (76%)
Feel good (69%)
Be told you have a great personality (68%)
Be Comfortable (68%)
Be the smartest kid in school (55%)
Be 10 pounds under normal weight (54%)
Be one of People Magazine's 50 Most Beautiful People (53%)